A sleek WordPress site built for zero-emission road tripsElektro.auto

Industry

Car rental services

Timeline

3 weeks

Impact

+32% more quote requests after launch

Introduction

If you’re renting electric cars but still directing users to a clunky or confusing website, you’re leaving money on the table. Elektro.auto came to us with a clear goal: build a one-page website that would make it easy to book an electric car, get a price instantly, and understand the brand’s core message — all within a few scrolls.

The task? Create a sleek, responsive, and easy-to-manage web experience that would allow Elektro.auto to scale its operations, fast.

This wasn’t just another rental platform. It had to be functional, fast, visually sharp, and designed with a very specific audience in mind: people who want zero-emission freedom, not friction.

The challenge

Let’s be honest — most rental websites are a mess.

You click around aimlessly. The forms are endless. Price transparency? Questionable. Mobile version? Often an afterthought.

Elektro.auto knew this. They had a smart concept — a fully electric rental service in Germany — but no digital execution to match. And in their words: “We’re growing fast. The website needs to grow with us.”

On top of that:

  • They needed a quote calculator built-in.
  • It had to be a one-pager with a laser-focused structure.
  • The site had to feel clean and light, just like their cars.
  • And of course, it had to look great on any screen size — phones first.

No distractions. Just a frictionless flow from curiosity to conversion.

From raw files to a smooth ride

Our approach, step-by-step:

1. Brand clarity in one scroll
We began by writing a clear hierarchy of content based on the material the client provided. The headline? A message of freedom and eco-conscious driving — not about the features, but the feeling.

2. Wireframes with user flow in mind
We structured the one-pager to guide visitors from value proposition to booking without the usual clutter. No drop-down menus. No carousel sliders. Just smooth, logical scrolling with anchored sections.

3. Calculator logic
We developed a smart calculator based on their Excel logic sheet. Visitors select their model, pickup date, and mileage, and boom — instant quote. This dramatically cuts down on abandoned visits and back-and-forth communication.

4. Mobile-first, naturally
Most Elektro.auto customers browse on mobile. So, we tested layouts, tapped through pricing flows, and prioritized thumb-friendly navigation from the start.

Key features that mattered

Here’s what made this one-page site work harder than many ten-pagers:

  • Smart price calculator
    Built-in, based on an Excel-based pricing model.
  • Clear, readable layout
    Hierarchical, benefits-first copy structure with strong CTAs.
  • Responsive design
    100% mobile-optimized for quick bookings on the go.
  • Easy to manage
    Built in WordPress, so the Elektro.auto team can add new models or tweak content with no code.
  • Visual flow
    Scroll-triggered animations give just enough movement to feel modern, without overwhelming users.
The tech stack
  • CMS: WordPress
  • Frontend: HTML5, CSS3, JavaScript
  • Custom features:
    • Pricing calculator (custom JS logic)
    • Integrated WhatsApp booking link
  • Hosting & maintenance: Managed by client
  • Performance: Lazy-loaded assets for fast load on all devices
Results

The goal was never just “have a nice site.” The goal was to convert.

Key stats after go-live (measured over first 60 days):

  • +78% booking requests via mobile
  • Bounce rate dropped by 43%
  • Average time on page: 2m 39s
  • 89% of visitors used the calculator

More importantly, Elektro.auto is now able to:

  • Manage and update car availability without our help
  • Confidently pitch partnerships with a professional digital face
  • Test new rental pricing logic in real-time using the backend system
What made this work?

It wasn’t just clean design or smart features. What really made this project work was focus. Elektro.auto had a clear business model, and we kept the website laser-aligned with that.

No extra pages. No wasted words. Just a sharp one-pager with a purpose:
→ Get visitors to book a car. Fast.

And it worked.

What’s next?

Elektro.auto isn’t done yet — and neither are we.

We’re already exploring:

  • Google Ads landing pages using the same visual identity
  • More pricing automation
  • New car model integrations
  • And ongoing weekly updates and hosting on our end

The one-pager was just the beginning of a longer ride.

Your site should work this hard too.

👉 Book a quick 30-min video call — we’ll show you exactly what to fix.
Schedule your free call

Let's Chat About Your Project!

We’d love to hear about your goals and objectives! Let’s schedule a friendly consultation to discuss how we can craft the perfect solution just for you. Rest assured, all your information will be kept confidential.