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A refined digital experience for bespoke interiors Pine Tree Lane

Industry

Luxury interior design & bespoke furniture

Timeline

3.5 months

Impact

+56% increase in mobile engagement

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Introduction

A custom WordPress website can make all the difference when your products belong in Architectural Digest, but your site still screams 2012. That’s exactly where Pine Tree Lane found themselves — high-end interiors, curated design taste, and a site that just wasn’t cutting it.

They came to us with a clear ask: design and develop a custom B2B WordPress website that matches the sophistication of their luxury interior brand. The result? A handcrafted digital showroom that’s as polished as their work — and a backend that’s actually easy to use. This B2B WordPress website case study showcases how we brought their vision to life.

Need your site to match your brand’s quality — not fight it? Let’s talk.

The challenge

Pine Tree Lane didn’t need more traffic. They needed better conversion. Their old site was:

  • Clunky to update
  • Lacking clear hierarchy
  • Visually disconnected from the brand

Worst of all? It wasn’t telling the full story of their expertise in bespoke furniture and luxury interiors. For a design-led brand, that’s a problem.

So we asked the tough questions: What do their ideal clients want to see first? What do they want to feel while browsing? And how do we balance storytelling with lead generation?

They didn’t just need pretty — they needed strategy.

Our approach

We kicked things off with a review of the initial design brief. The client had a vision: clean, timeless, functional — just like their interiors. We added: conversion-focused, content-flexible, and mobile-perfect.

From there, we:

  • Clarified the brand
    Using the provided branding assets, we refined a style direction that felt just as high-end as their work. Elegant typography, balanced white space, and rich imagery led the way.
  • Mapped the site around the user
    We stripped back unnecessary layers and prioritized what matters: showcasing collections, explaining the process, and making it easy to get in touch.
  • Designed and built in sync
    We delivered a full front-end design in Adobe XD, followed by custom WordPress theme development with a lightweight, tailored theme — no clutter, no drag-and-drop chaos. This B2B WordPress website case study showcases our ability to create streamlined, efficient solutions.
  • Optimized for edits and updates
    We used Advanced Custom Fields (ACF) to let the Pine Tree Lane team manage content without breaking layout integrity. Simple, powerful, safe.

And because we offer managed WordPress hosting, we made sure performance and uptime would never be an issue. Weekly updates? Handled. Weekly maintenance? Covered

The tech we used

We didn’t just make the site look good — we made sure it runs like a dream. Here’s what powers the new Pine Tree Lane website under the hood:

  • WordPress CMS. Flexible, reliable, and easy for the client to manage
  • Custom WordPress theme development, designed and built in sync. Clean code, no bloated templates, and fast load times—explore
  • Advanced Custom Fields (ACF).  Structured content editing without layout headaches
  • HTML5 and CSS3 development, JavaScript.  Fully responsive, pixel-perfect layout across all devices
  • Lottie animations. Subtle, tasteful motion where it matters
  • Studio Ubique managed WordPress hosting. Weekly updates, daily backups, top-notch security

Result: a fast, secure, and future-ready custom WordPress website that looks just as polished as Pine Tree Lane’s interiors.

The final results

The new Pine Tree Lane website ticks all the boxes — clean, fast, and fully aligned with their high-end interior design brand. It’s no longer just a digital brochure, but a curated showroom that does the talking for them.

What we delivered:

  • A responsive front-end design
  • A full custom WordPress website with tailor-made layouts
  • A design system that feels elevated, yet minimal
  • Clear content structure that highlights services and projects
  • Mobile-first UX to make browsing effortless on any screen
  • Easy content management through ACF, no coding needed
  • A reliable managed WordPress hosting and maintenance setup that runs quietly in the background

No more outdated pages or design headaches. Just a confident, cohesive experience that matches their work.

Let’s make your brand this confident too

Whether you’re in interiors, tech, or tacos — we’ll make sure your website works hard and looks great doing it. Want to see how we’d tackle your project?

Book a free 30-min video call — no strings attached. Just honest input, smart questions, and a clear next step.

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We’d love to hear about your goals and objectives! Let’s schedule a friendly consultation to discuss how we can craft the perfect solution just for you. Rest assured, all your information will be kept confidential.

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