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Luxury Travel & Lifestyle
1,5 month
+59% higher onboarding completion rate
Let’s start with the obvious: Reverie isn’t your average boat. It’s a 165-foot floating hotel with its own cinema, sun deck Jacuzzi, a chef who’s cooked for Nelson Mandela, and more toys than a Bond villain’s garage. If you can name it, it’s onboard — from e-foils to seabobs, a full gym to a drone fleet.
The problem? None of that showed online.
Reverie’s team had a yacht that screamed luxury but a digital presence that whispered… nothing. The site was outdated. The user experience was clunky. And let’s be honest — uploading a PDF brochure and calling it a day doesn’t exactly scream “book me now.”
If you’re chartering a seven-figure yacht, you expect a bit more polish. And a lot more functionality.
That was the ask.
We were handed a beautifully designed printed brochure, a PDF crew list, and some references to luxury yacht websites that “feel like Zeelander meets Sirena with a bit of flair.” The client knew the value of aesthetics but didn’t have the technical stack or content system in place to bring it all together digitally.
There were no real web-ready assets. No structured content. No destination pages. No CMS setup. And definitely no plan to accommodate things like crew rotation, seasonal changes, or mobile-first browsing (which, by the way, is how most prospects actually discover charter yachts).
Reverie needed a digital experience that matched the yacht experience — intuitive, luxurious, and ready to handle visitors who are used to fast, premium service. They also needed the backend to be usable by their team without diving into code or breaking everything with one wrong image.
This wasn’t just a design gig. It was a full translation project: print-to-pixel, brochure-to-browser, PDF-to-WordPress.
At Studio Ubique, we believe websites should do two things well:
Here’s how we helped Reverie do both:
Most luxury yacht websites are heavy on visuals but light on logic. We flipped that script.
We started with a sitemap that made sense from a user’s perspective — someone looking to charter a yacht, compare amenities, explore destinations, get to know the crew, and ask: “Is this the one?”
Final structure included:
Bonus: We made every section easy to navigate and fast to load — so even on yacht WiFi, you can still browse like it’s broadband.
The original brochure was gorgeous. But let’s face it: it was made for paper, not pixels. Paragraphs were too long, layout too rigid, and the imagery didn’t breathe on screen.
We rewrote and restructured every section — turning dense text blocks into digestible content that works on desktop and mobile. Headings now guide readers through the experience. Bullet points highlight features without burying them. And the photography? Front and center, always.
From the jacuzzi on the sun deck to the 36’ Yellowfin tender that hits 65 mph, everything is where it should be: visually striking, easy to scan, and logically grouped.
Let’s be real — the crew can make or break a charter experience. Reverie’s crew is a dream team: Michelin-level chefs, pro water sports instructors, multilingual stewards, and a captain with more sea miles than some commercial pilots have air miles.
We took their bios (which lived in a massive PDF) and gave them a proper home. Each profile is now:
The result? Prospective guests actually see the personalities behind the luxury.
Now for the nerdy bit — but an important one.
Reverie’s new site is built on WordPress using Elementor Pro. That means:
We kept plugins to a minimum, avoided bloated themes, and made sure the backend wouldn’t scare off whoever ends up maintaining the site in six months.
Throughout the project, we worked with multiple content sources — including:
We pulled it all together, cleaned it up, and filled in the gaps where necessary (without inventing fluff). When the project wrapped, Reverie had:
Once the final designs were approved, we handled implementation, migration, and a pre-launch QA across devices. That included:
The site was ready for brokers, clients, media, and agents — not just the design team.
To keep it clear:
Reverie’s website is no longer an afterthought. It’s a working sales tool.
Visitors land and get the full picture — stunning visuals, compelling text, relevant info, and a quick way to start the booking process. Crew profiles feel personal. Toys are highlighted properly. And the site no longer feels like a stopgap before sending a brochure.
Best of all: The client can easily edit everything without needing us every time a destination changes or a new photo comes in.
We help high-end brands like yours turn half-baked sites, bloated templates, and print PDFs into functional digital assets that actually help you sell.
If your site doesn’t look or work like it should — let’s fix that.
→ Book a quick 30-min video call — we’ll show you exactly what to fix.
No pressure. Just real feedback, real fast.
We’d love to hear about your goals and objectives! Let’s schedule a friendly consultation to discuss how we can craft the perfect solution just for you. Rest assured, all your information will be kept confidential.
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