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A fast, clean platform for distributor's online ordersAGN Grass

Industry

B2B eCommerce solutions

Timeline

3 months

Impact

-27% bounce rate & session duration x3 post-live.

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The challenge: a B2B website that needed to do more than just look pretty

Let’s be honest: AGN wasn’t after another slick landing page. They needed a real business tool. One that would look fresh, work fast, and scale with their ambitions — like onboarding international dealers, offering dynamic pricing, and supporting multilingual e-commerce in the future.

When we joined the project, the brand had just simplified its name from AGN Grass to AGN. That meant this redesign was more than just cosmetic. It had to support their new positioning: “Just grass, but better.” A clear promise — but also one with big expectations.

And the old site? A bit too… just grass.

The story: from a practical briefing to a future-ready platform

We kicked off with one core insight: AGN isn’t a lifestyle brand. They’re a professional, down-to-earth supplier with a strong logistical backbone — and their new website needed to reflect that.

Here’s what stood out from the very first call:

  • They needed a multilingual website (six languages total)
  • Dealers should be able to request samples and quotes
  • Prices and product data would eventually sync with SnelStart (accounting)
  • Orders needed to go directly to the factory (drop shipment)
  • And the UX? Simple. Clear. No marketing fluff.

So we structured the site to match that practical mindset. We also made sure the backend could scale up for future needs — from a custom ‘dealer’ portal to order syncing and CRM integration.

The solution: design, WordPress and future-proof architecture

Here’s how we handled it, step by step:

1. Design & user flows

  • Minimal but bold layouts, echoing AGN’s honest tone
  • Clear navigation, multilingual-ready
  • Smart product listing UX that allows quote and sample requests with one click

2. Development & integrations

  • WordPress with custom post types and taxonomies
  • Built-in multilingual support (NL, EN, BG, DE, FR, ES)
  • WooCommerce setup — not for payments, but for quote/sample flows
  • Mailchimp sync
  • Technical architecture that supports API integration with SnelStart (and possibly a future CRM)

3. Hosting & support

  • We host the site on our Shared Hosting infrastructure
  • Ongoing maintenance included
  • Daily backups, daily updates, uptime monitoring

4. Future features — already planned

  • Dynamic pricing from SnelStart
  • Invoice syncing
  • Customer dashboard per dealer
  • CRM-ready product and lead structure
The tech stack
  • Frontend: HTML5, CSS3 (BEM/SCSS), JS
  • Backend: WordPress (PHP), WooCommerce (as quote/sample engine)
  • Integrations: Mailchimp, SnelStart (API-ready)
  • Tools: Adobe XD (design), cPanel Shared Hosting, RankMath SEO
The results: a simple site that sells without selling

Since launch, AGN’s website has become a key sales asset — especially for dealer acquisition and lead conversion. Quote and sample requests flow directly into the pipeline, and the multilingual UX makes it easy for AGN to expand internationally.

Most importantly? It still reflects their tone: grounded, professional, no BS. Just grass, but better.

Want your next website to actually do the heavy lifting?

Let’s talk. We’ll show you how to turn your site into a real business tool — no fluff, no pressure. Book a quick 30-minute call.

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