Overview

Camping.care is a fast-growing reservation software platform for campgrounds, with users across Europe.Their existing marketing site didn’t reflect the power or flexibility of their product — and it wasn’t built to scale. They needed a WordPress multisite environment that could grow with them, support multiple languages, and convert new customers across different markets.

We stepped in to design and build a high-performing multisite structure that’s flexible, fast, and easy for their team to manage.

Introduction

When Camping.care asked us to create their new website, they had a straightforward goal: set up a unified WordPress Multisite to support three separate domains—Camping.care, Hotel.care, and Bungalow.care. Having worked together for over a decade, we knew exactly what they needed and got to work on a solution tailored just for them.

WordPress was perfect for their needs, offering centralized management while keeping each domain’s unique identity intact. The challenge was to design a custom WordPress site that not only looked great but also ran smoothly on a strong VPS server.

Facts:

• +51% more leads generated
• Bounce rate down 23%
• Pages per session up 36%
• CMS usability: 3x faster content updates

Understanding the project goals

Camping.care needed a website that would:

• Showcase their software solutions, focusing on both functionality and looks.
• Be easy to manage and scale up for two more domains.
• Use TranslatePress for machine translations to cater to a multilingual audience.
• Run smoothly on a VPS server to handle growing traffic.
• Show off their software’s drag-and-drop capabilities with cool animations.
• Encourage visitors to request product demos, as that’s their main conversion goal.

Key features of the Camping.care WordPress Multisite

1. Tailored design for a unique brand identity

Using Adobe XD, we created a visually appealing website that captures the friendly vibe of Camping.care. The design includes:

• Moodboard-inspired colors: a warm, campfire-like palette for Camping.care, with unique shades for the other two sites.
• Custom animations: lightweight animations highlighting the software’s drag-and-drop features.
• Starfish section: a special highlight for tech-savvy users, featuring their Open REST API integration.

2. Integrated WordPress Multisite setup

We implemented a robust multilingual WordPress multisite, giving the Camping.care team full control over content per region — without losing consistency in design or flow. Navigation was rebuilt for clarity across both desktop and mobile, reducing user friction and boosting engagement.

• Centralized management of three sites under one installation.
• Shared templates for efficiency, letting each site host unique content while keeping the structure consistent.
• TranslatePress compatibility for quick and easy multilingual translations.

3. Hosting on a robust VPS server

Given the project’s scale, we hosted the website on a VPS server to ensure:

• High performance with dedicated CPU, RAM, and storage resources.
• Scalability to handle future traffic spikes across all three sites.

4. Conversion-oriented pages

The website is designed to boost demo requests with:

• Clear CTAs like “Get a Demo” and “Get Started for Free.”
• Form integration with Jira for smooth lead tracking.
• Google Analytics tracking to measure conversions effectively.

Our process:

1. Clear communication

Having worked with Camping.care for over a decade, our initial discussions were straightforward. We understood their needs and got to work without unnecessary back-and-forth.

2. Bespoke design creation

Adobe XD allowed us to craft a unique look for each domain while maintaining usability. We incorporated stock photos with custom color grading to create a cohesive brand experience.

3. Multisite development

The modular CMS setup allows their team to roll out new pages, campaigns, and localized content in minutes — no dev help needed. It’s scalable, fast, and designed to keep up with their expansion.

4. Integration of features

• TranslatePress: simplified multilingual functionality.
• Partner section: a click-to-expand directory for partners, with potential for future category filtering.
• Blog and careers pages: functional yet simple layouts for content and recruitment.
• Testimonials section: easy to update, with potential integration with Trustpilot in the future.

5. Hosting and optimization

The VPS server ensured that the WordPress Multisite could handle combined traffic from all three domains without lag or downtime.

Challenges we overcame

1. Maintaining performance on a Multisite: hosting on a VPS server with sufficient resources ensured smooth operation.
2. Creating consistency across domains: shared templates allowed for efficient development while preserving unique branding for each domain.
3. Showcasing software features: we used animations and screencasts to demonstrate Camping.care’s drag-and-drop functionality effectively.

Results: a high-performance WordPress Multisite

The result? A multilingual marketing platform that grows with them — and converts.
Since launch, Camping.care has seen a 51% increase in qualified leads, more return visits, and a streamlined backend their marketing team actually likes using. This project delivered:

• A scalable WordPress Multisite that supports three domains.
• Increased efficiency for content updates and maintenance.
• A visually appealing, conversion-focused website that drives demo requests.

Client feedback:

“We’ve worked with Studio Ubique for over 10 years, and this project reaffirmed why. They understood our needs and delivered exactly what we envisioned.”

Why pick Studio Ubique for your project?

• Custom design know-how: we craft unique designs just for your brand.
• Proven Multisite solutions: we’re pros at building scalable WordPress Multisites.
• Performance boost: our VPS hosting keeps your site running smoothly, no matter the traffic.

FAQs about a WordPress Multisite

1. What’s a WordPress Multisite?
   A WordPress Multisite lets you manage several websites from one WordPress setup. It’s perfect for organizations with different domains that share common features.
2. Why does a VPS server matter for a WordPress Multisite?
   A VPS server gives you the resources to handle traffic and data for multiple domains, ensuring top performance and reliability.
3. Can I tweak each site within a Multisite?
   Absolutely, you can customize each site’s content and design while keeping templates and functionality consistent.
4. How does TranslatePress work?
   TranslatePress makes it easy to create multilingual websites with machine translations. It supports adding languages and translating content effortlessly.

Eager to launch your project with us?

Studio Ubique excels in developing high-performance WordPress websites, blending custom design with powerful functionality. Let us collaborate to create something exceptional.

Book a complimentary 30-minute video consultation today!