The situation

Entis is a fast-growing AI company focused on sustainability reporting and strategy. But their old website? It didn’t reflect that speed or clarity. They needed a site that matched their vision — one that communicated trust, tech, and transparency without turning into a buzzword soup.

They also had very specific requirements:

• A flexible design built in WordPress
• Custom illustrations that didn’t feel stocky or stiff
• A structure that supported growth — more content, more pages, more functions
• Easy-to-manage CMS setup for their internal team
• Clear focus on who Entis is, what they do, and why it matters

And they needed it… yesterday.

A real call that kicked it off

In the first call, Entis showed us their goals: a no-fluff site with a bold tone, strong UX, and visuals that stand out. They weren’t looking for yet another SaaS site with blue gradients and corporate jargon.

We aligned on their tone of voice: direct, confident, European, no Silicon Valley gloss. During the wireframe review, they shared clear feedback, and we moved fast. After a few iterations and some design fine-tuning, we locked in the layout.

One moment that stood out: Entis wanted a people-centric feel — not just data and dashboards. That led to the decision to create custom illustrations of their core team — simple, line-based, and minimal — to put a face to the tech.

What we delivered

Once we nailed the content structure and tone, it was time to bring it to life — visually and functionally.

1. Design system & layout

• We built a clean, flexible grid to support longer-form content (like whitepapers and insights).
• Minimal design, sharp contrast, and bold typography to reflect confidence and tech credibility.
• Sections designed for easy reuse — making it simple to scale the site over time.

2. WordPress CMS setup

• Fully custom WordPress theme — no bloated plugins or off-the-shelf templates.
• Clean CMS fields for every content block, so the Entis team can manage updates without stress.
• Modular page builder setup for future landing pages, blogs, and careers.

3. Custom illustrations

• A full suite of line-based, on-brand visuals (team, icons, abstract scenes).
• Designed to match Entis’ tone: clean, intelligent, and human — without looking too corporate.

4. Speed + mobile performance

• Page loads optimized for mobile and desktop
• Smart lazy loading for assets
• Lightweight front-end for fast first-paint and scroll response

Tech stack used

• CMS: WordPress (custom theme)
• Frontend: HTML5, CSS3, JavaScript, GSAP
• Illustrations: Vector-based, designed in-house (Adobe Illustrator)
• Hosting: Managed externally (client’s choice)

Want a website that actually works?

Let’s skip the generic fluff. If you need a custom WordPress website that tells your story and scales with you, we can help.

Book a quick 30-min video call — no pressure, just clarity.