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Stylish identity and smart features for a nail studio UpNailz

Industry

Beauty & Wellness

Timeline

1,5 month

Impact

+78% increase in bookings within 2 months

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Introduction: A bold brand needs more than just polish

Primary keyword: nail salon website design

When UpNailz launched its boutique nail studio in Zwolle, it wasn’t trying to be like everyone else. They weren’t just selling manicures — they were selling creative freedom at your fingertips. But a strong vision means nothing if people can’t find you (or book you). And that’s where we came in.

They needed branding. They needed a nail salon website design that actually worked. They needed bookings.

Fast.

The challenge: Bookings, branding, and busy calendars

UpNailz didn’t just need a website — they needed a complete digital setup from scratch. We’re talking:

  • A clear, modern brand identity
  • A responsive nail salon website design that looked good
  • A booking setup that wouldn’t require yet another monthly tool subscription
  • A simple way to manage appointments via WhatsApp (because that’s where their clients already were)

The vibe? Edgy, but professional. Accessible, but high-end. A place where nail art lovers could scroll, trust, and click “Book” without thinking twice.

Oh — and did we mention the reminder system? UpNailz also wanted an automatic WhatsApp reminder sent 24 hours before appointments. No shows = lost time. Not an option.

Our approach: Nail it, start to finish

We didn’t just throw some pink polish on a template and call it a day. We started with the brand. Fonts, colors, tone — everything built from scratch based on research, vibe checks, and close client calls.

From there:

  1. Logo and brand identity
    We crafted a bold, clean logo with a distinct visual language that works across digital and print. The color palette? Confident and classy, just like UpNailz.
  2. Custom WordPress website
    Built from the ground up, mobile-first. No bloated themes, no lazy shortcuts. Just fast, functional design — including a pricing page, nail art galleries, and WhatsApp booking integration.
  3. Smart booking via WhatsApp
    We ditched the clunky booking tools and went where the clients already were: WhatsApp. With one tap, clients can book instantly, no accounts or apps needed.
  4. Automated reminder system (currently in development)
    We’re building a custom WhatsApp-based system to send reminders 24 hours before each appointment. It’ll sync with the WordPress back end, so no extra tools needed.
Tech stack:
  • WordPress (custom theme)
  • HTML5, CSS3, JavaScript
  • WhatsApp Business API
  • Custom webhook + scheduling script (in development)
The results: From local to booked

UpNailz didn’t just get a brand—they got a working system that saves time, boosts bookings, and builds trust with clients. Here’s what’s happened since launch:

  • Bookings up — new client appointments filled up fast, especially after the WhatsApp booking link went live.
  • Time saved — no more endless DMs or double-bookings. The automated reminder system is reducing no-shows (and the stress that comes with them).
  • Better client experience — visitors immediately get what UpNailz offers and how to book—without needing to scroll or guess.

And with the brand identity locked in, UpNailz is set up for future marketing, social content, and even merch (because yes, that’s coming too).

Ready to give your brand more bite?

Whether you’re launching something fresh or done with duct-taping things together—let’s talk. We’ll help you get clear, book more clients, and waste less time. Book a free 30-minute call and let’s see if we’re a good fit.

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