The challenge

No structure, no style, no system

Holzwerk Nova had solid content — but no consistent layout, no visual story, and no scalable design framework. Their existing website felt more like a document dump than a digital showroom. The structure was chaotic, the brand identity wasn’t visible, and every new page felt like starting from scratch.

The core issues:

• Inconsistent layouts and design patterns
• No scalable component system for future content
• Weak alignment with the company’s sharp visual branding
• No clarity between product categories and information pages

They didn’t just want a new look. They needed a reusable UX design structure that their team (or any dev team) could work with for the long haul.

Our approach

Design structure first. Templates second. Style last.

We kicked things off with a deep dive into Holzwerk Nova’s goals — together with KUBE Studio, our development partner. We asked the right questions: What needs to stay? What’s missing? What needs to work smarter?

From there, we focused on:

• Structure first – We built a modular wireframe system to define page flow, content priority, and relationships between components.
• Design patterns – Created reusable templates that could flex across different types of content (e.g. product listings, service info, partner profiles).
• Brand logic – Integrated the angular shapes, purple brand color, and clean visual tone consistently across the layout.
• Scalability – Delivered everything in a design system that developers could pick up and run with.

We designed in Adobe XD, delivered in tidy artboards — with clear logic and enough breathing space for future iterations.

Tech stack

For this UX-only project, our tools stayed sharp and focused:

• Adobe XD – For wireframing, layouting, and the final pixel-perfect design files.
• Design system components – Built modular templates that could be reused by developers for future expansion.
• Typography and color specs – Delivered specs and usage guidelines aligned with the Holzwerk Nova brand guide.
• Developer-ready exports – Everything prepared for KUBE Studio’s frontend implementation team.

Since our role was design, not development, we made sure the handoff was clean, scalable, and developer-friendly.

Let’s make your next UX project this smooth

Need structure, clarity, and a bit of visual edge? Book a quick 30-min video call — we’ll show you how to turn your messy UX plans into pixel-perfect results. No pressure.

Let’s talk →