From plug-in to real-time insights in minutesKayo

Industry

Logistics & Transportation Tech

Timeline

1 month

Impact

+54% boost in app store ratings

A slick product needs a sharper pitch

Kayo provides GPS tracking software for small businesses, but their old marketing site wasn’t doing the product justice. Confusing layout, unclear messaging, and no real mobile UX — not great when your product is aimed at people constantly on the move.

They came to us with wireframes, a brand guide, and a deadline.

No fluff, no fluff allowed.

It’s 10 p.m. Do you know where your trucks are?

That’s the kind of pain point Kayo’s customers face. Missed deliveries, no-shows, and spiraling costs. Their product solves that — but the site didn’t explain it fast or well enough.

We needed to:

  • Sharpen the message
  • Simplify the journey
  • Respect the wireframe
  • And make mobile users feel like first-class citizens

So we did.

What we delivered

We took Kayo’s wireframe and brand materials and turned them into a focused, modern interface that’s quick to scan, easy to act on, and friction-free on mobile.

Our approach:

  • Desktop + mobile designs delivered in Adobe XD
  • Built with a clear conversion path and strong call-to-action hierarchy
  • Created flexible design components for future updates
  • Worked fast, with weekly design check-ins and feedback rounds

Design focus areas:

  • Simple value messaging (you track, we visualise)
  • No-nonsense structure for pricing and service tiers
  • Clean iconography and color usage that builds trust
Tech stack and delivery
  • Design tool: Adobe XD
  • Handoff format: Layered desktop & mobile files, icon sets, specs
  • Process: Weekly feedback loops → visual QA checklist → final delivery

No developers left guessing. No clients left waiting.

What changed?
  • Navigation went from “where am I?” to “get started now”
  • Product benefits now jump out on desktop and mobile
  • Client onboarding sped up thanks to better page structure
  • One-click booking and quote requests are now front and center

We didn’t just make Kayo’s interface nicer. We made it work.

You’re one wireframe away from better results

Whether your product is GPS tracking or something entirely different, you don’t want to lose leads at the first scroll.

Book a 30-min call — no pressure, no jargon — and we’ll show you how to make your next UX project easier to sell and easier to use.

👉 Let’s talk

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